Oklahoma City entrepreneur wins self-represented trademark proceeding after DoorDash opposition dismissed for failure to prosecute
A federal trademark dispute decided inside the USPTO
An Oklahoma City-area business owner who represented herself in a federal trademark proceeding has prevailed after the U.S. Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) dismissed a corporate opponent’s case on procedural grounds.
The proceeding involved LeadDash Marketing LLC, an Oklahoma-based company seeking to register the mark “LEADDASH,” and DoorDash, Inc., which filed a notice of opposition challenging the application. The dispute was handled in the TTAB, the administrative tribunal that decides certain trademark registration disputes within the USPTO.
What the case records show
TTAB filings identify the applicant as LeadDash Marketing LLC, with Ashley Bryant listed as the filer and signatory on multiple submissions. The LEADDASH application is shown as filed June 18, 2024, and published for opposition on Feb. 4, 2025.
DoorDash initiated the opposition in 2025, placing the LEADDASH application into an adversarial proceeding where DoorDash, as the opposer, carried the burden to prosecute the case under TTAB schedules and rules.
Procedural dispute centered on missed deadlines
Documents in the record reflect a dispute over compliance with the TTAB’s mandatory discovery-conference requirement and related case-management obligations. In a motion practice sequence during the summer of 2025, LeadDash sought dismissal based on an asserted failure to prosecute.
A TTAB interlocutory order dated Sept. 3, 2025 noted several pending matters, including a motion to seal, a response to that motion, and the applicant’s motion to dismiss. The order also stated that proceedings were suspended as of the filing of the potentially dispositive motion, consistent with TTAB procedures governing the effect of such motions on other deadlines.
Outcome: opposition dismissed, leaving LEADDASH to proceed
The TTAB ultimately dismissed DoorDash’s opposition with prejudice in a final order dated Feb. 18, 2026, ending the opposition proceeding and removing that challenge to the LEADDASH application. A dismissal with prejudice in TTAB practice generally closes the case in that forum and prevents the same opposition claim from being re-litigated in the TTAB between the same parties.
Why the decision matters for trademark applicants
The case underscores that TTAB proceedings operate on strict scheduling rules, and that failure to meet required procedural steps can be case-dispositive.
It also illustrates that self-represented parties can participate in TTAB litigation and, in some circumstances, obtain dismissal when an opposing party does not prosecute the case.
The ruling does not, by itself, determine marketplace infringement; it resolves whether the trademark application can proceed at the USPTO over this particular opposition.
The TTAB is an administrative body within the USPTO that adjudicates trademark oppositions and cancellations affecting federal registration.
With the opposition dismissed, the LEADDASH application may continue through the USPTO registration process, subject to any remaining examination issues or future challenges permitted under federal trademark law.